bal·ly·hoo [n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]
1. Hemiramphus Brasiliensis, a bait fish frequently used in saltwater fishing
to catch bigger fish.
2. a clamorous and vigorous attempt to win customers or advance any cause;
3. clamor or outcry.
–verb (used with object), verb (used without object)
4. to advertise or push by ballyhoo.
[Origin: 1830–40, Americanism; of uncert. orig.]
—Synonyms 1. buildup, hoopla, fanfare; hype.
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Have you ever felt like your marketing strategies aren’t capable of catching any fish?
A bad day fishing is like a bad
marketing campaign. Get up early, go through a lot of effort and come home
with nothing to show for it. At Ballyhoo, we set sail with a clear
understanding of your business objectives. Then we figure just where the target
audiences honey holes are. And with a boat loaded with all forms of media and
new technology designed to create custom, turnkey solutions for our clients, we
use innovative marketing programs as bait to build intimate relationships
between our clients and their customers. In other words, before leaving shore,
we’ll know exactly where the fish are and what kind of fish we’re going to
catch, before we catch them.
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